Opinion: Jamaica’s government must address tourism workers’ demands

One of Jamaica’s most enduring assets is its tourism industry, a cornerstone of the economy and a top source of revenue and foreign exchange.

This internationally acclaimed sector has drawn millions of tourists to the island over the years. The tourism minister frequently highlights increasing visitor numbers and significant investments by foreign hotel chains, presenting a picture of an industry flourishing under his stewardship.

However, while the industry blooms and the minister celebrates its growth, the workers—who ensure its success through their dedication and high-quality service—are becoming increasingly restless. Strikes over low wages and adverse working conditions have erupted across several hotels in recent weeks. These protests are intensifying and spreading nationwide. With the annual tourist season set to begin on December 15, the unrest poses a significant threat to the sector.

It is deeply unfortunate that the situation has reached this critical point. The tourism ministry and industry leaders have long failed to address workers’ needs. While the spotlight has been on expanding the “tourism product,” scant attention has been given to the men and women whose efforts make it possible.

For years, hotel workers—employed by both local and foreign investors—have voiced concerns about low wages that fail to match the high cost of living, excessive working hours, and inadequate transportation. These grievances have largely fallen on deaf ears. The absence of unions within the industry leaves workers without strong representation, as government authorities have consistently thwarted unionization efforts. The Ministry of Labor and Social Security, charged with safeguarding workers’ rights, has failed to intervene meaningfully.

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The plight of tourism workers echoes that of sugar industry laborers in Jamaica’s colonial past. Then, as now, workers endured low pay and harsh conditions while toiling in an industry celebrated for its economic importance. The parallels are disheartening.

Despite growing worker unrest, officials in the tourism ministry have responded with only surface-level attempts to calm the situation. While the tourism minister has visited protesting workers, his reassurances and vague promises have failed to address the root causes of discontent. What is required now is not temporary placation but a comprehensive national policy to uplift tourism workers by improving their compensation and working conditions.

Prime Minister Andrew Holness has belatedly entered the discussion, characteristically reacting to the crisis rather than preempting it. He recently held what he described as “frank discussions” with industry investors and claimed the talks were fruitful, though he stopped short of detailing specific outcomes.

Holness also suggested that the worker unrest might be politically orchestrated, a claim that distracts from the core issue: the systemic neglect of workers in Jamaica’s most celebrated industry.

The success of Jamaica’s tourism sector must not come at the expense of those who sustain it. A joint industrial council is urgently needed to oversee workers’ rights and mediate relations between employees and management. Failing to act will reinforce damaging optics—that of a booming industry built on exploitative labor conditions.

Prime Minister Holness, the time for action is now. Address the workers’ legitimate demands and ensure that Jamaica’s tourism industry is as equitable for its workforce as it is appealing to visitors.

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