Both the Donald Trump and Kamala Harris presidential campaigns are intensively targeting the African American voting bloc in their strategies to secure the presidency. Ironically, a population once marginalized is now critical to winning elections in America.
The history of Black voting rights is complex and deeply intertwined with civil rights struggles and the pursuit of equality. Black men were granted the right to vote after the Civil War with the ratification of the 15th Amendment in 1870. During the Reconstruction period, Black Americans, particularly in the South, actively participated in elections and held political office. However, this progress was short-lived.
Following Reconstruction, Southern states enacted Jim Crow laws that controlled Black voters through literacy tests, poll taxes, and other practices. The Civil Rights Movement surged in the 1950s, leading to the signing of the Civil Rights and Voting Rights Acts in 1965, which aimed to eliminate barriers to voting and established federal protections against voter suppression.
Today, Black voters are a significant force in American politics, especially in key swing states. The Black vote became particularly vital during the 2008 presidential election when Barack Obama, the first Black presidential candidate, won. That year, Black voter turnout surged to a historic high of 65%, with Obama receiving about 95% of those votes. In 2012, Black voter turnout exceeded white voter turnout for the first time in U.S. history and again proved crucial to Obama’s re-election.
In contrast, the 2016 elections saw Black voter turnout decline to about 59.6%, attributed to diminished enthusiasm. This drop contributed to Hillary Clinton’s loss in key states like Michigan, Pennsylvania, and Wisconsin, where lower Black turnout had a significant impact. The Black vote rebounded in 2020, with approximately 87% of Black voters supporting Democrat Joe Biden. Mobilization efforts in cities with large Black populations—such as Atlanta, Detroit, Milwaukee, and Philadelphia—helped flip crucial swing states.
Undoubtedly, the Black vote has decisively shaped election outcomes, prompting presidential campaigns to prioritize policies and outreach that address issues important to Black communities, including criminal justice reform, economic equality, and healthcare access. Historically, Black voters have supported the Democratic Party for various reasons. Initially, during President Abraham Lincoln’s era, the Republican Party was favored due to its anti-slavery stance. However, the 20th century marked a significant shift. President Franklin Roosevelt’s New Deal programs in the 1930s provided much-needed economic relief to Black communities, aligning many Black voters with the Democratic Party. The Party’s increased support for civil rights in the 1960s, particularly through President Lyndon Johnson’s efforts, solidified this alignment.
The Democratic Party continues to champion policies that resonate with Black Americans, including criminal justice reform and affordable healthcare. In recent years, the Republican Party has made efforts to attract Black voters, arguing that the Democratic Party has not significantly improved their lives. This presidential campaign has seen Republicans intensively seeking Black support, particularly in key swing states like Pennsylvania, Michigan, North Carolina, and Wisconsin.
Although Florida is now considered a Republican stronghold, both the Harris and Trump campaigns are making efforts to reach Black voters, including Caribbean Americans. The struggle for voting rights has been long and challenging for Black voters in Florida, underscoring the importance of their participation. The Black vote is indeed making a difference.